User testing is an essential, iterative step in creating user-centered products. Today, many AI-powered tools such as Maze and Lookback allow these tests to be conducted on prototypes and collect data on various user interactions, heatmaps, and click-through rates. Thanks to this collection, we can identify friction points and opportunities for improvement in our prototypes. Hotjar is a recording and analysis tool that creates heatmaps and session replays during interface use. It helps identify important UX elements and validate decisions during product design.

The AI-assisted tool offers 4 key features :

- Heatmaps : they allow us to visualize the most clicked areas and identify user points of interest.
- Session recordings : we can replay a user's session and obtain a comprehensive, detailed view of their journey, clicks, scrolls, and hesitations.
- Surveys and feedback : they gather user feedback in real time and enrich quantitative data with this qualitative data.
- UX optimization : the tool offers features that help identify friction points and navigation obstacles, improving the user experience through design decisions based on precise data.

You can try this tool right now here. No need to thank me, this is not sponsored content, and unfortunately, I do not have a promo code. But at least you will have the opportunity to test the power of the hot jar.

Sources : UX-UI.fr